Is it the employers’ responsibility to train their employees on good social media ethics?

The answer is yes…and here’s why.
More employees are spending countless hours on social networks during office hours. But, what could be more troubling to companies is how their employees are conducting themselves online.

A study published this week by the nonprofit Ethics Resource Center (ERC) found workers spent more than 30 percent of the workday participating on social networking sites. In addition, 42 percent of active social networkers said they felt it was acceptable to blog or tweet negatively about their company or their coworkers, while just six percent of non-active social networkers saw such behavior as OK. Although, a majority of active social networkers (56 percent) said they would also be likely to post about good things their coworkers did.

A corporate crisis isn’t just an external communication breakdown but also an internal issue that can cause considerable risk to the company’s reputation and employee morale. With social networking showing no signs of going away, big companies will have to find a way to deal with the ethical changes that come along with it.

The Risks

One risk businesses face when it comes to social media is the sharing of information. Either employees can share opinions in ways that reflect badly on the company or they can release confidential information such as intellectual property. Confidential information being leaked, data breaches, privacy violations, offensive tweets – all of these possibilities make organizations hesitant to adopt social media.

However, not engaging in social media can become a risk in itself. Most every company and brand is being discussed through online social channels. It is important that the company provides its voice in these discussions and conversations.

Best Practices

Since social media is becoming a standard practice for many businesses or at the very least a good way to interact with customers and partners, it is important for employees to understand the best practices for engagement with particular emphasis on ethics and legal responsibilities. Having a good company policy on social media with an active governance plan is no longer optional. It is essential to mitigating corporate crisis communication risks.

You also need to work with your company’s legal and human resources team to understand current social networking workplace laws and procedures. According to a recent ruling of National Labor Relations Board, employees can write anything they want about your company on their own Facebook profiles in off hours, so anything limiting that usage in your acceptable use policy should be changed. Your IT and legal departments should revisit acceptable use policies once every few months or after major decisions to ensure that they are still current, and employees should be made to sign the updated copies.

A decent workplace social media/Internet acceptable use policy should do a few things well. It should bind the employee to using the Internet specifically for work purposes during work hours in the office, and ensure that any electronic forms of communication aren't used to disseminate confidential information about the company. Overall, to avoid risks related to online employee crisis communications, companies must train, educate and create protocol to address our society’s ever-evolving communication channels.

Image Credit: edudemic.com