Offer something special. Offering first looks at a new product or idea can cause buzz and improve sales. Post special deals in a tweet or a facebook post about a sale your company is having. Example: 50% coupon.
Frequently update. Updating your social media sites frequently will keep your readers interested. Update at least once week or your readers will become bored and places to locate the information elsewhere.
Feedback. Social media is an easy way to get instant feedback. You can ask questions or use surveys on social media sites to receive answers to questions you might have for your customer base.
Interaction. You must remember that social media works both ways. If you expect to ask questions, you must be ready to answer questions.
Know your customers location. A growing number of social networks are designed specifically for users on the go, and some, such as the mobile application Foursquare, offer tools specifically for businesses.
Allowing your customers to interact. Include forums or communities on your company’s websites and social media sites. This function allows your customers to interact about issues or show excitement over a new product.
Help others promote you. Social media can help you find passionate customers who are more than willing to spread the word about your company.
Do not promote too much. Your followers are interested in your company or they would not be following. However, I have yet to meet anyone who enjoys a spam of advertisements.
See what people are saying. Using social media opens conversation about anything and everything. This can help you determine your reputation in the eyes of others.
Social Media is free. The majority of social media sites are free. This means quick turnaround because you will be able to receive publicity and advertisement without having to pay a dime.
Picture Source: http://www.ismoip.com/blog/wp-content/uploads/2010/12/social-media.jpg
