I'm always amazed to learn about seemingly sophisticated companies who are caught off guard by the media during a crisis. These are the same companies who appear to be at the top of their game in areas of product, people and professionalism and yet they don’t employ the best-business practice of having a communications plan prepared in the event of a catastrophe.
I speak to groups across the country about this subject. When I ask if their company has a professionally developed crisis communication plan in place, a show-of-hands poll typically produces the same results. About 90% do not.
I hate to use the word STUPID in a business blog, but it is what it is.
Decision makers and policy setters need to remember---what’s often said to the media during a crisis goes on your “permanent record.” It’s very difficult to erase.